ISPs could potentially save international bandwidth costs by aggressively promoting creation of local content, hosted locally. With a critical mass of locally hosted websites, they would be able save costs by encouraging their clientele to use local (locally hosted) websites which would typically be less costly to access.
This of course requires quality and affordable hosting services locally that are comparable to those offered abroad. Among the main reasons cited by people seeking hosting services include
- self service capabilities
- high availability
- (and of course) cost
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